General Brief:
Collaborating with a very talented animator, Brian Recktenwald, we developed integrated sports-style creative for Essentia Water across social and retail channels, supporting national campaigns designed to reinforce the brand’s premium positioning and performance-driven messaging. The broader work (print) includes large-format print collateral featuring brand ambassadors Millie Bobby Brown and Patrick Mahomes.
Role:
Served as Senior Designer, responsibilities included concept development for animated GIFs, retouching, typography and layout design, and production-ready artwork. I created the visual systems and motion concepts for digital assets while partnering with an animator for final animation execution.
Solution & Impact:
Produced a cohesive suite of creative assets spanning social media, paid advertising, in-store signage, shelf talkers, and retail display headers. My expertise in high-end retouching and production design ensured celebrity imagery and product photography met the highest quality standards across both digital and print applications. By maintaining strict adherence to Essentia’s brand guidelines while introducing bold, sports-inspired visuals, the campaign delivered a unified consumer experience across retail environments and online channels, strengthening brand recognition and supporting national marketing initiatives.
Below is some of the thinking/ storyboarding that I sent to the animator, which felt very accurately translated into the final products
